You’ve got the product. Let’s build the business.

Two ways to join. One community that actually gets it.

Welcome to The Growth Thread — where strategy, systems, and support finally meet the maker life.

I'M READY

Let’s call it what it is:

You’ve tried Etsy SEO, batch days, pretty Instagram posts — and it still feels like you’re spinning.
You’re putting in the hours, but the results don’t match the effort.
You're showing up on Amazon (or Faire, or Etsy). You're posting. Maybe you’ve even taken courses…
But your to-do list keeps growing, and your traction?

Still missing.

Every week you ask :

“What should I actually be doing right now to grow my shop?”

YOU'RE NOT STUCK BECAUSE YOU'RE LAZY

You’re behind — not because you’re lazy, but because no one taught you how to build a business that fits you.

You’ve been building on quicksand.
Every piece of advice seems to contradict the last.
Etsy SEO. Then Pinterest. Then Faire.
And every time… it feels like starting over.

You don’t need another platform to master.
You need a path to follow — one that actually makes sense for your stage of business.

NOW PICTURE THIS ...

The Right Place

**You log into a dashboard that knows where you are in business.**

The Right Trainings

You see trainings grouped by platform, priority, and energy level.

The Right People

You attend a live call and actually get feedback from someone who gets it.

The Right Path

You don’t have to wonder what’s next — you just follow the thread.

This isn’t just about sales.

It’s about breathing room.

About knowing your business won’t fall apart the second you step away.

About building something you actually want to wake up to.

The truth? Most handmade sellers don’t fail because of their products.

They fail because they're missing structure.

They fail because they're missing a plan.

They fail because they can't learn, implement and sell at the same time.

The Growth Thread gives you that structure.

One clear path, built around your creative life, not against it.

A path that is fast and easy to implement.

Introducing....

The First Thread – $27/month

Your intro-level membership for handmade sellers ready to finally get organized, plan smart, and start building with intention.

The Growth Thread – $57/month

The full system for scaling. Built for serious creatives ready to lead, systemize, and expand quickly ... and without burnout.

The First Thread gives you structure without the stress (and overwhelm).

The Growth Thread gives you the full set of everything we've got (all the knowledge and adding to it daily).

I'm Ready to Join

You hit the nail on the head- I don't need beginner (even though I learn a lot) I need more intermediate. I need the "I have this started, now what" attitude. I also like being able to go back and listen again, and again, and again.

-Lisa

You don’t need more tips.

You want traction.

You want to:

Wake up and know exactly what to work on
Stop second-guessing every post, product, or email
Sell across Etsy, Faire, Pinterest, and more — without feeling like you’re juggling six different jobs
Feel like the CEO again (instead of the one-person customer service, packing, and marketing department)

And at the core?

You just want to feel clear.
Confident.
Like the work you’re doing is actually moving your business forward.

Let me show you what real support looks like.

No more platform hopping.

No more downloading PDFs you never open.

No more guessing what your next move should be.

Inside The Growth Thread, you’ll get:

A system that adapts with you — whether you're in scaling mode or life mode
Trainings that are actually watchable (short, clear, and made for handmade sellers)
- HINT : I told my friends to give me lessons under 10 minutes!
Community that holds you up, not just “cheers you on” from the sidelines
Tools to help you do the work — without burning out trying to learn how
- HINT : The ThreadBot chatbot will become your best friend ... no more randomly browsing lessons!

We didn’t build this to give you more to do.

We built it to help you do what matters — with less chaos and more clarity.

Dana pushed me and challenged me in the last two years more than anyone has before. My growth is due to our hard conversations and her saying ok let’s sulk for a couple of minutes but now what are you going to do about it.

It was really hard to hear but it’s exactly what I needed and now I’m up 45% for the year because she gave me the drive I needed and didn’t give me a quick fix. Told me what do I need to move forward and that’s what I did.

-Heather

I built The Growth Thread because I was you.

Winging it. Burning out. Trying to turn talent into traction with no clear roadmap.

I figured it out the long way — now I want to help you skip the struggle. And so do my genius friends.

This isn't a library of content you'll never use. It's a clear path forward ... built for your kind of business.

It’s strategy for handmade sellers, created by someone who's been there.

I ran the Etsy Bot, it pretty much did, in 18 seconds, what I spent most of the day doing

-Michael

Let Me Show You What’s Inside ... and Why It’ll Change Your Business :

What You'll Get :

Why It Matters:

18 structured modules from platforms to planning and everything in between

No more searching YouTube or guessing what matters — you’ll always know what to focus on next.

Support for Etsy, Amazon, Faire, Shopify, and more

So you’re never locked into one platform — or left behind when something changes.

Pinterest, email, and social media strategy

Stop spinning your wheels — and start sending real traffic to your products.

AI + automation tools, explained simply

Save hours with tools that won’t overwhelm you. (Even if tech isn’t your thing.)

A supportive Facebook community

Real feedback, safe space, and encouragement from people who get handmade.

Live calls with Dana + ThreadPartners (Growth Thread only)

You’re not doing this alone. Get direct help, not just “watch this video”.

The ThreadBot (Growth Thread only)

Search everything in seconds. It's like a 24/7 coach in your pocket.

This membership isn’t about cramming in more content.

It’s about giving you the right lesson, strategy, or tool at the right time.

You won’t get fluff. You won’t get left behind.

You’ll get direction — and people walking it with you.

Not Sure Which Thread to Choose?

Here’s a quick gut check:

If this sounds like you…	Start with:
“I need structure, but I get overwhelmed easily.”	The First Thread
“I’ve been selling, but I need to clean things up + get serious.”	The Growth Thread
“I want help finding answers and knowing where to go.”	The Growth Thread (includes ThreadBot)
“I just want to dip my toes in and see if this helps.”	The First Thread
“I want the full ecosystem — courses, coaching, tools.”	The Growth Thread

→ You can always upgrade later.
→ No pressure. Just pick the one that matches your current season ... not your forever.

The Social Media Bot is really neat. It definitely gets me started and out of mind being blank mode. And the email with the results is really handy.

Here’s how to join:

Choose your tier: First Thread or Growth Thread
Create your login + join the Facebook community
Start with the Success Path (we’ll show you where to begin)

No confusion. No “what do I click next?” stress.
Just simple, guided setup.

We got you.

I'M IN : LET'S GO

Hey, I’m Dana.
I’m not a guru, I’m a handmade seller turned strategist who’s built multiple 7-figure product-based businesses from scratch.

I’ve been where you are — and I know how hard it is to build something real.

I created The Growth Thread because nobody should have to figure it all out alone.

And guess what? I'm still selling handmade too. So you're never alone.

Most handmade sellers are still trying to grow with random Instagram tips and generic Etsy advice from 2018.

Or they're paying and Etsy coach, a Faire coach, a Shopify coach ... and still missing organization, mindset and so much more.

You don’t need more recycled strategy. You don't need tons of subscriptions.

You need guidance that’s:

Updated
Specific
Actually tested by people in your industry

The Growth Thread isn’t just another library of courses.

It is a :

curated
expert-led
no-fluff
up-to-date

system to grow your handmade business with :

clarity
support and
zero guilt.

SNEAK PEEK

🎥 Peek inside to see everything that is included 🎥

(keep in mind, The Growth Thread is still growing and expanding. This Founding Members Launch is discounted for you, knowing that we have so many ideas and lessons left to add!)

Check out the ThreadBot in action below!

Not sure if it’s for you?

We’ve got a no-risk option. Cancel anytime. No contracts. Just clarity.

FAQ

What if I'm new to my handmade business?

Is this just for Etsy sellers? or Amazon sellers?

Can I upgrade later?

Couldn't I just find the info for free online?

How much time will this take me to complete?

Is there a yearly pay option?

Do I buy both threads? Are they separate?

The Growth Thread is for you if:
✅ You’re tired of guessing
✅ You’re ready to build your business like it matters
✅ You want real help, not hype

The Growth Thread is not for you if:
🚫 You’re looking for overnight success
🚫 You want a done-for-you system without showing up

🛑 Doors close soon! This offer is only open for a short window.

We are limiting enrollment to make sure members get real support. This is the Founding Launch. Those in this time will get the lowest price but also the ability to shape how this grows for future members.

If you’re thinking, “Maybe next time” — pause and ask:

“Where will I be next time if I don’t do something different now?”

I can promise you : You don't want to be looking back three months from now and wonder what moves you even made in that time. We're making moves. Are you in?

In 3 days, you’ll feel more clear than you’ve felt all year.

In 3 months, you’ll be growing — with a system you trust.

In 1 year? You might not even recognize the way your business feels.

We support:

Total beginners with products but no systems
Intermediate sellers looking to grow off Etsy
Advanced makers scaling wholesale, hiring, or simplifying operations

Tier	What You Get	Why It Matters
First Thread	18 foundational trainings + support	Structure without overwhelm
Growth Thread	Full course vault (including The First Thread) + ThreadBot + partner coaching	Strategy for serious scaling

Both Threads contain a module for each of the following areas :

Your Business

Mindset

Planning/Goals

Etsy

Amazon

Faire

Shopify

Email Marketing

Meta/FB/IG

Google

Product Photography

Hiring

Accounting

Organization

Automation

Other Threads

I created this because I know how hard it is to run a handmade business in a world full of noise.

You deserve tools that work. You deserve community. You deserve to grow ...

...without unraveling.

Let’s make more -- and stress less.
Join me inside. You’re not doing this alone anymore.

Your business. Your season. Your strategy.
The Growth Thread is here to help you grow stronger — with clarity, support, and systems that last.

Choose your thread.
Start growing today.

JOIN THE FIRST THREAD – $27/mo

JOIN THE GROWTH THREAD – $57/mo